The Company’s Designer, Yossi Katzav, a Shenkar College graduate had completed his studies with honor in 1998.
He had already been working as a fashion designer for CASTRO during his studies.
Two years later Yossi was appointed as the director designer and in charge of a new brand by the name of Castro-Man which in 2000, became a huge success and has had a great influence on man’s wear fashion in Israel.
In 2003, Yossi moved to N.Y there he had worked for two years in the men division as director designer at DKNY.
After returning to Israel he worked as the men’s wear director designer for FOX. In 2009, following many years of designing for big brands,
Yossi decided to establish his own brand named SKETCH and to fulfill a dream The company’s spirit is affected by the link between the fashion and art worlds throughout history and up to contemporary art.
Painters, sculptors, video-art artists, different streams and art groups throughout history serve as a particular inspiration to the brand and especially in the collection designing.
SKETCH, collaborates with young artists from inland and abroad. The company aims to support and encourage contemporary Israeli art.
Cooperation between young artists and SKETCH is maintained on a regular basis, from art prints on T-shirts to work on seasonal catalogues alongside turning the company’s store into a gallery and a platform for changing artists.